Last updated: June 4, 2026
This is a pre-launch marketing website for ÉCHALE Michelada Mix On The Go, a powdered michelada drink mix. Nothing on this site is for sale. By joining the waitlist you agree to these terms.
ÉCHALE is a non-alcoholic powdered drink mix. It contains no alcohol. A michelada is made by adding the mix to beer, which is purchased separately. ÉCHALE does not sell, ship, or supply alcohol. You must be of legal drinking age (21+ in the United States) to consume alcohol. Please drink responsibly.
ÉCHALE works with any beer. ÉCHALE is not affiliated with, endorsed by, sponsored by, or associated with any beer producer, brewer, or beverage company. Any third-party names are the property of their respective owners and are referenced only to describe how the product is used.
Pricing, flavors, ingredients, formats, and launch timing described on this site are pre-launch plans and may change. Any prices shown are non-binding targets, not offers for sale.
Ingredient and allergen information shown is based on current formulation and is subject to change. Always read the label on the physical product before consuming. ÉCHALE contains soy and fish (anchovy, from Worcestershire). ÉCHALE makes no health, medical, or therapeutic claims.
Chili, tamarind, and tomato ingredients can contain trace lead. For California consumers, at the point of sale ÉCHALE products will carry, where applicable: WARNING: This product can expose you to lead, a chemical known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
The ÉCHALE name, logo, packaging design, photography, and site content are owned by the brand and may not be copied or reused without permission. "Michelada" is a generic beverage term and is not claimed as a trademark.
This site is provided "as is" without warranties of any kind. To the fullest extent permitted by law, ÉCHALE is not liable for any damages arising from your use of this site.
These terms are governed by the laws of the State of California, without regard to conflict-of-law principles.